Vertical Clap Analytics · preview
The vertical drama market
The market-intelligence layer: real, sourced macro figures.
Production economics
11 Md$
Global market (2025)
Omdia
26 Md$
Projected (2030) · +136%
Media Partners Asia
83 %
Revenue from China (2025)
Omdia
×4
In-app revenue in 1 yr · $178M→~$700M
Sensor Tower
100–300 k$
Premium series budget ($10–50k AI)
industry est.
~1 min
Per episode · 60–80 eps
genre norm
Platforms tracked, by country
🇺🇸 USA6
🇸🇬 Singapore5
🇫🇷 France5
🇨🇳 China3
🇰🇷 South Korea2
🇮🇳 India2
🇮🇱 Israel2
🇯🇵 Japan1
🌍 Africa / diaspora1
🌎 Latin America1
🇦🇪 Arab world1
🇺🇦 Ukraine1
🇩🇪 Germany1
🇵🇭 Philippines1
🇳🇬 Nigeria1
🇧🇷 Brazil1
🇳🇱 Netherlands1
Global giants (monthly users)
🇨🇳 Hongguo300M+
🇺🇸 ReelShort70M+
🇸🇬 DramaBox50M+
Top apps by revenue
annual, unless noted — public estimatesReelShort≈796 M$
DramaBox323 M$
GoodShort~300 M$
NetShort~180 M$
ShortMax~50 M$
Genres by market share
what the market watchesRevenge Thriller20.7%
Romance15.2%
CEO Romance14.7%
Time Travel11%
Secret Baby5.6%
Werewolf3.2%
Top markets by revenue
🇺🇸 USA🇨🇳 China🇯🇵 Japan🇪🇺 Europe🌎 Latin America🌏 SE Asia
Methodology & sources. Market and revenue figures are public estimates from analyst firms (Omdia, Sensor Tower, Media Partners Asia, Streaming Lens) and data reported by the platforms themselves — they are not audited. User counts, downloads and view counts in particular are often self-reported and should be read as orders of magnitude, not exact figures. Series ratings, where shown, come from IMDb. Vertical Clap does not measure the platforms' audience (that data isn't public): its only own metric is the public vote — real, transparent and independent, which no one can inflate.